- Ala Vaikunthapurramuloo crosses 100 million streams on JioSaavn in less than 6 months since its launch
- The music album, composed by SS Thaman, is the first from South India to achieve the milestone
Hyderabad, February 19, 2020: In a development that underlines a digital shift in the way regional audiences consume music, Ala Vaikunthapurramuloo has crossed 100 million streams on JioSaavn. In the process, it has also become the first South Indian music album to achieve the milestone.
Composed by SS Thaman, the album is an OST for Ala Vaikunthapurramuloo, a Telugu blockbuster starring, top actors such as Allu Arjun, Pooja Hegde, Tabu, Jayaram, Sushanth, and Nivetha Pethuraj. The movie is directed by Trivikram Srinivas and produced by well-known production houses, Geeta Arts and Haarika & Hassine Creations. The lyrics for the chartbuster songs have been by names like Sirivennela Seetharama Sastry, Ramajogayya Sastry, Krishna Chaitanya, Kasarla Shyam, Kalyan Chakravarthy, and Vijay Kumar Bhalla.
The music has been brought to life by some of the finest singers in the region – such as Sid Sriram, Anurag Kulkarni, Mangli Satyavati, Armaan Malik, Priya Sisters, Sri Krishna, Blaaze, Lady Kash, Rahul Sipligunj, Roll Rida Sooranna, and Saketh Komanduri – and has been mesmerizing audiences since the launch of the album’s first single during September 2019. The first track in Ala Vaikunthapurramuloo – Samajavaragamana that was released by Aditya Music reached 1 million streams in just one day, while the album soundtrack had crossed 50 million streams before the movie’s theatrical release on January 12.
Speaking on this milestone, the album’s composer, SS Thaman, said, “I am absolutely elated that Ala Vaikunthapurramuloo has become the first South Indian album to achieve 100 million streams on JioSaavn. It is a major achievement and a moment of great pride for me. I dedicate this success to Allu Arjun, Trivikram, Allu Aravind and Radha Krishna, as it would not have been possible without their support and encouragement. I would also like to thank the teams at JioSaavn and Aditya Music for always supporting good music and spreading it across the globe.”
Speaking on this occasion, Mr Aditya Gupta of Aditya Music was quoted saying, "Extremely elated with this kind of response for Ala Vaikuntapuramulo. Full credit goes to SS Thaman for creating such a stupendous album. Congrats JioSaavn on this milestone."
To stream the album, visit https://www.jiosaavn.com/album/ala-vaikunthapurramuloo/9w5-ZulMsZc_.