Coca-Cola loses $4 billion as Cristiano Ronaldo removes its bottles in press meet, endorses water
Cristiano Ronaldo’s action of moving two Coca-Cola bottles had a negative impact on the brand. The Portuguese star did not appear to be a fan of carbonated soft drinks after he removed two bottles of Coca-Cola kept in front of him at a Euro 2020 press conference, encouraging people to drink water instead. The share price of the company has dropped considerably after his decision to move the bottles one side and endorsing water. It was reported that Coca-Cola has suffered a loss of four billion US dollars with Ronaldo’s gesture.