Prof K Nageshwar said Cambridge Analytica is a firm which provides election-related services to various countries. It operates with a purpose of benefiting its clients by creating a negative opinion of clients’ opponents. Top executives of Cambridge Analytica have revealed in a sting operation that they generate fake news and spread through social media for influencing voters. Nageshwar stated that the Cambridge Analytica is facing allegations of stealing private data of 5-crore Facebook users and influenced the US voters by using the data. In India, the BJP and Congress have used the services of Cambridge Analytica’s affiliated firm OBI.
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