TSR-TV9 National Film Awards were instituted by the T. Subbarami Reddy Lalita Kala Parishat in 2010. T Subbarami Reddy, popularly known as TSR, addressing the media said that the awards were instituted to encourage films and art in the Telugu states and said that the award selection is normally conducted through an SMS contest. Jury member Jayaprada has praised TSR for his association with this award ceremony. Veteran actress Jayasudha has congratulated the award winners and called upon all the award winners to be present at Shilpakala Vedika on July 19.
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